Event Branding

The Surf Coast Trek is a major fundraising event set along the iconic Great Ocean Road, with participants sponsored for their efforts to raise vital funds for Kids+. The brief was to develop a visual identity for the event’s social campaign and Fundraising Toolkit. The design captures the trek’s rugged beauty — its highs and lows, the grit, and the sand underfoot. Once the look and feel were established, I rolled it out across all touchpoints, including social media tiles, Superscreen artwork, event posters, and the comprehensive Fundraising Toolkit PDF.